THE FIRST PERFUME EVER SEEN
This is Aktiva’s proposal within Make a Mark, a project developed by Estal, Avery Dinneson and Leonard Kurz, leaders in the sector, where the 20 best creative agencies in the world have carried out a conceptual design exercise.
We have created the first prototype design of the first FIGITal perfume, where at the top of the cap are the elegantly arranged perfumed jewels that are a fashion accessory that makes the brand visible during use. Jewelry has new and infinite possibilities, becoming consumable, interchangeable and collectible.
At the base is the IoT device, which connects to the Vannity app via Bluetooth. There you can customize your avatar exclusively in the main metaverses, in addition to giving you access to the brand’s digital universe. Now, it is recreated with a 360 perfume; first when used and carried, then with the digital experience.
