Taking inspiration from the iconic advertising campaign created by Milton Glaser over 50 years ago has been instrumental in bringing the 212 VIP ROSÉ – I LOVE NY Limited Edition to life. This packaging is 100% designed to capture the vibrant and dynamic essence of the new generation of New York teenagers.
Reflecting their boldness and fearless confidence in the cosmopolitan universe of New York, every detail of the design has been carefully considered. From the bold colors to the graphic elements evoking the ceaseless energy of «the city that never sleeps,» the packaging not only encapsulates the essence of the fragrance, but also becomes a symbol of style and modernity for those who own it.
The 212 VIP ROSÉ – I LOVE NY Limited Edition is more than a product; it is a statement of belonging to a vibrant and ever-evolving urban culture. Through this innovative and exciting design, we celebrate the diversity and unique spirit of New York’s youth, offering a sensorial and visual experience that resonates with the aspirations and dynamism of this new generation.
